As Long As There Are Superbowls There Will Be 30-Second Spots

January 26th, 2015 Posted by Marketing & Advertising No Comment yet

As marketing and media planning has evolved in the past decade toward building relationships, creating content, social media marketing, etc. there has been constant talk about the end of the :30 TV spot. However, while I have strongly embraced new media concepts, I disagree that the :30 is dead.

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