Posts by Atlatl Media

How Relevant is Buying by Rating Points Against Reach-Frequency Goals Today?

December 1st, 2015 Posted by Marketing Strategy, Media Planning, Media Strategy No Comment yet

Sometime back in the early 60’s, David Ogilvy or someone similar (…but it usually was David Ogilvy…He was the Messiah!) said that a TV spot needed to be seen at least three times by someone for it to have impact. The first viewing was gained the consumer’s attention, the second viewing helped seat the message in the consumer’s mind, and the third viewing cemented the consumer’s familiarity with the message.


Traditional Media Remains Effective

October 14th, 2015 Posted by Marketing & Advertising No Comment yet

2016 planning season is upon us, and with the vast majority of media planning content these days devoted to digital media, including mobile and social, you might get the impression that traditional media is no longer useful.


Mobile Advertising and Marketing Approaches for Reluctant Retailers

October 8th, 2015 Posted by Big Data Analytics, Mobile Marketing, Retail Marketing No Comment yet

I have spoken with many retailers and most have the same initial concerns about how to judge mobile marketing ROI and effectiveness. As a result, many retailers that could benefit greatly from this medium are instead doing very little, apart from using the medium more in a traditional fashion such as video branding ads and ads on apps.


Dealing with the Human Element

September 25th, 2015 Posted by Error Analysis, Human Factors, Learning Styles No Comment yet

Probably more times than you can remember in your work life, you have heard or made one of the following statements (often one right after the other):


Staying Relevant in an Ever-Changing World

September 15th, 2015 Posted by Career Development, Communication, Relevance No Comment yet

In this past year as I have made a major career transition, the most important asset to my career is the ability to be seen as an innovator, an idea generator, or a “young thinker,” I’ve come to learn that doing this isn’t as easy as it would seem to be. I’ve learned that changes in my outlook on my life and career make it much easier.


The Pros and Cons of Programmatic Digital Media

February 25th, 2015 Posted by Communication No Comment yet

Programmatic media has taken a stronghold as a media buying strategy because unlike network behavioral and predictive targeting, programmatic is actually bought on a per impression basis than a per thousand basis. Although the budgeting is still CPM-based, parameters are based on individual users fitting a target description.


As Long As There Are Superbowls There Will Be 30-Second Spots

January 26th, 2015 Posted by Marketing & Advertising No Comment yet

As marketing and media planning has evolved in the past decade toward building relationships, creating content, social media marketing, etc. there has been constant talk about the end of the :30 TV spot. However, while I have strongly embraced new media concepts, I disagree that the :30 is dead.