The Pros and Cons of Programmatic Digital Media

February 25th, 2015 Posted by Communication No Comment yet

Programmatic media has taken a stronghold as a media buying strategy because unlike network behavioral and predictive targeting, programmatic is actually bought on a per impression basis than a per thousand basis. Although the budgeting is still CPM-based, parameters are based on individual users fitting a target description.

Read more on LinkedIn here.

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