Mobile Advertising and Marketing Approaches for Reluctant Retailers

October 8th, 2015 Posted by Big Data Analytics, Mobile Marketing, Retail Marketing No Comment yet

I have spoken with many retailers and most have the same initial concerns about how to judge mobile marketing ROI and effectiveness. As a result, many retailers that could benefit greatly from this medium are instead doing very little, apart from using the medium more in a traditional fashion such as video branding ads and ads on apps.

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